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Hans (Publishing Manager) and Matthias (Business Development Manager) answer the most frequently asked questions about the breakthrough award

Hans Stübinger

Matthias Scheffer

HOW DID YOU COME UP WITH THE IDEA OF ORGANISING THE BREAKTHROUGH AWARD?

Hans: Ultimately it was a classic beer garden idea - we naturally use the competition as a business model, but above all it is an excellent opportunity for brand building for all our technical brands.

Matthias: We are working more and more with start-ups because they bring the necessary innovative power and pragmatism into the projects. The competition is a great solution in terms of getting in touch with many exciting start-ups

WHAT DOES A START-UP HAVE TO DO TO BE ABLE TO ENTER?

Hans: Send us a short message with your contact details to breakthrough_award@wekanet.de and we will send you all the information you need.

Matthias: Basically text, picture and optionally video material that explain your product or service and your start-up to the reader are sufficient. Here you can find last year's vote to guide you. We would be delighted to send you an orientation guide for your submission. Basically, however, the founder decides how she or he wants to present the product/service and start-up to the reader.

AND WHAT DO YOU TAKE FROM THE START-UPS?

Matthias: We do not take shares or anything similar from the start-ups. There is also no participation fee or any hidden costs in claiming the prize. All we need from you is the text, images and video material.

Hans: However, it may be good after the competition for us to contact you from time to time to talk about possible cooperation between us.

YOUR BRANDS ARE REALLY MORE TECHNOLOGY- ORIENTED; CAN ANY PRODUCT REALLY BE PRESENTED?

Matthias: It really does not matter in what area the start-up is active. Through the various channels we serve (print, online, social media, events,...) we have such a broad target group that there is something for almost every topic. Even if the fit is sometime not right, it is still a great possibility to let off steam in marketing terms and the prize money can certainly be used by everyone anyway.

Hans: Last year, for example, we had start-ups from the fashion or event sector involved. There you don't immediately think of our brands. But I am sure that we would have developed great media campaigns here as well and given the start-ups concerned a lot of attention. Last but not least, we have 350,000 Edgar Cards on board, which can be used very specifically and creatively.

WHO DECIDES WHO CAN PARTICIPATE?

Hans: WEKA MEDIA PUBLISHING does a brief preliminary check as to whether participation is worthwhile for the applicant. We mainly focus on whether the product or service will be on or going on the market in 2018, because without a launched product it makes little sense to take such a large amount of media volume.

Matthias: In the event of any doubt, we always opt for registration. Last year we only had to reject very few applicants. In principle, we also reserve the right to make this decision in order to exclude morally questionable or in any way racist or discriminatory content.

WHO DIVIDES THE START-UPS INTO CATEGORIES?

Hans: We do that after all applications have been received. Only then can we finally decide which and how many categories will be involved. Last year there were six categories and there could be more this year.

Matthias: The top priority here as in the entire competition is fairness. It may be the case that the categories have different sizes, but this will never be a disadvantage or advantage for specific start-ups.

WHAT IS THIS YEAR'S SCHEDULE?

Matthias: You can apply from now until October 10, 2018. The user voting will then take place from 01 November to 31 December 2018.

Hans: On February 07, 2019 the jury will meet to decide on the top 3 in the breakthrough 2019 award. On February 14, 2019, a major closing event will take place in Munich and of course all participants are cordially invited to this

HOW DO YOU SELECT THE MEMBERS OF THE JURY AND WHY DO YOU EVEN HAVE A JURY?

Hans: We simply ask interesting personalities if they are interested in a seat on the jury. Our jury members are not paid. In some cases, sponsors may be on the jury, but this is not the rule.

Matthias: User votes are at risk of being distorted by click farms and the like. For this reason, we have decided not only to have the decision delivered through user voting, but also to hold a two-tiered competition. Last year so many start- ups definitely benefited from this mode through the contacts to the jury members and their useful tips.

WHERE DO YOU SEE THE COMPETITION IN A FEW YEARS?

Hans: Our vision is of course to become the biggest start-up competition in Europe - if not the world. But seriously, in the next few years, we want to expand the "Breakthrough Award" into a multi-day start-up event. In the best case we will be able to combine the whole thing with great evening concerts.

A start-up festival that already includes the concert tickets for 3 different locations and 15 bands in the ticket price. That would be exactly what I would like!

IMPRESSUM

WEKA MEDIA PUBLISHING GmbH

Richard-Reitzner-Allee 2

85540 Haar bei München

GERMANY

Tel: 089 25556-1000

Fax: 089 25556-1196

assistenz-wmp@wekanet.de

Geschäftsführer

Kurt Skupin, Wolfgang Materna

V.i.S.d.P.: Hans Stübinger

USt.-IdNr.: DE 814112256

HRB 154289 Amtsgericht München

Sitz: Haar bei München